Last updated: November 2025
These Terms and Conditions (“Terms”) govern access to and use of the Halio content creation and social media management platform (the “Platform”), provided by Plus M3 Ltd (trading as Halio) (“Halio”, “we”, “us”, “our”). By creating an account or using the Platform, you agree to these Terms.
These Terms incorporate, by reference, the following additional policies and documents (together, the “Policies”):
Where there is any inconsistency, these Terms take precedence, followed by the Policies in the order listed above, unless expressly stated otherwise.
Acceptable Use Policy (AUP): Halio’s rules governing permitted use of the Platform.
Agreement: These Terms together with the Policies and any Order/Subscription.
Authorised User: An individual permitted by you to access the Platform under your Subscription.
Content: Collectively, User Content, Halio Content, and Licensed Content.
Confidential Information: Non-public information disclosed by one party to the other, designated or reasonably understood as confidential.
Halio Content: Content provided by Halio via the Platform (excluding Licensed Content).
Licensed Content: Third-party content made available via the Platform subject to third-party terms.
Order / Subscription: Your subscription selection, plan, and pricing as confirmed at checkout or in an order form.
Platform: Halio’s web and mobile applications, APIs, and related services.
Subscription Fees: Fees payable for access to the Platform.
Third-Party Providers: External services or social networks integrated with the Platform.
User Content: Content submitted, uploaded, generated, or scheduled by you or your Authorised Users.
User Data: Personal data and business data processed on your behalf via the Platform.
White-Label Licensee: An organisation licensing a white-label version of Halio for its end users.
3.1 Licence. Subject to the Agreement and payment of Fees, Halio grants you a non-exclusive, non-transferable, non-sublicensable licence to use the Platform for your internal business purposes during your Subscription term.
3.2 Restrictions. You must not assign, sublicense, lease, or otherwise transfer your rights, nor attempt to reverse-engineer, decompile, or discover source code.
3.3 Skill and Care. Halio will provide the Platform with reasonable skill and care and in accordance with applicable law and the SLA.
3.4 Updates. We may update or modify the Platform (including to maintain integrations with Third-Party Providers). Updates will not materially degrade the Platform’s core functionality; where practicable, we will notify you of significant changes.
4.1 Support is provided per the SLA.
4.2 Availability is provided per the SLA. Scheduled maintenance, force majeure, and Third-Party Provider failures are excluded from uptime calculations. Halio does not warrant continuous availability of third-party integrations and accepts no liability for changes or failures in such services.
5.1 Fees. You will pay the Subscription Fees shown during checkout or under your Order. Fees are exclusive of VAT and applicable taxes, which are your responsibility.
5.2 Overdue Amounts. If a payment remains unpaid 30 days after written notice, we may (i) charge interest at 6% above the Bank of England Base Rate and/or (ii) suspend access until paid.
5.3 Adjustments. We may adjust Fees at renewal with at least 30 days’ prior notice.
5.4 No Set-Off. Fees are non-cancellable and non-set-off, except as required by law or expressly provided in the Agreement.
6.1 Processing. We process User Data solely to provide and support the Platform, as detailed in the Privacy Policy and Data Protection Policy.
6.2 Compliance. Each party will comply with applicable data protection laws (including UK GDPR and Data Protection Act 2018).
6.3 Security & Breach. We implement appropriate technical and organisational measures. We will notify you without undue delay of any personal data breach and provide reasonable assistance.
6.4 Confidentiality. Each party will protect the other’s Confidential Information and use it only for the Agreement’s purposes.
6.5 Aggregated Data. We may use de-identified, aggregated data to improve and operate the Platform, analytics, and security.
6.6 Retention and Backups. Following termination, we retain User Data for 30 days to enable export on request. Backups containing User Data may persist for up to 90 days before being overwritten, after which data is permanently deleted unless retention is required by law.
7.1 Halio IP. All IP rights in the Platform and Halio Content remain with Halio and its licensors.
7.2 User IP. You retain all IP rights in your User Content and User Data.
7.3 Licensed Content. Licensed Content is subject to the Licensed Content Terms and any third-party licence terms surfaced in-app.
7.4 Copyright Policy. Infringement claims are handled under the Copyright Policy.
7.5 Operational Licence to Halio. You grant Halio a non-exclusive, royalty-free licence to host, process, transmit, display, and otherwise use User Content and User Data solely to provide the Platform and related support.
7.6 AI Outputs. As between you and Halio, and subject to third-party rights and applicable law, you may use AI-generated outputs created within your account. Halio does not warrant that AI outputs will be accurate, non-infringing, or fit for any purpose. You are responsible for human review and compliance.
8.1 Assistive Only; No Advice. AI features are assistive tools. Outputs may be incomplete, inaccurate, misleading, out-of-date, or inappropriate for your specific context. AI outputs do not constitute legal, financial, tax, investment, medical, regulatory, or other professional advice.
8.2 User Responsibility. You are solely responsible for: (a) reviewing, verifying, editing, and approving AI outputs before use; (b) ensuring any outputs are compliant with your regulator, professional rules, platform policies (e.g., social networks), and your internal/company requirements; and (c) decisions made or actions taken based on AI outputs.
8.3 Content & IP. You must not prompt the AI to produce content that infringes the rights of others or violates law. You acknowledge that AI outputs may resemble existing content; Halio makes no guarantee of originality or non-infringement.
8.4 Prohibited Uses. You must not use AI features to generate unlawful, discriminatory, harmful, or misleading content, or to evade platform or regulatory restrictions.
8.5 Liability Exclusion for AI Outputs. To the fullest extent permitted by law, Halio has no liability arising from or related to AI prompts, inputs, instructions, outputs, or your reliance on them.
8.6 Indemnity. You will indemnify and hold Halio harmless against losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising out of or related to: (i) your AI prompts/outputs; (ii) your breach of law or regulator/company rules; or (iii) claims that AI outputs you use infringe third-party rights.
8.7 Third-Party AI Providers. AI features rely on Third-Party Providers acting as subprocessors. Halio does not control their models, training data, or inference results. Use is subject to their technical limitations and change at any time.
8.8 Compliance Checker Tool. Halio may provide an automated compliance-checking feature (for example, to review captions against common compliance considerations). This tool is assistive only. It may not detect all issues. You remain solely responsible for ensuring that all content you generate, schedule, or publish complies with applicable laws, regulations, professional standards, and your company’s requirements. Halio makes no warranty that use of the compliance checker will result in compliant content.
9.1 Your Indemnity. You will indemnify Halio from losses arising from: (i) unauthorised use of the Platform; (ii) your breach of law; (iii) breach of Licensed Content terms; (iv) breach of social network terms; (v) matters set out in clause 8.6.
9.2 Our Indemnity. We will indemnify you for third-party claims alleging that the unmodified Platform (excluding Licensed Content, User Content, AI outputs, or third-party components) infringes UK IP rights, or that our processing (as described in the Policies) violates applicable data protection law, provided you promptly notify us and allow us control of the defence.
9.3 Exclusions. We are not liable for: (i) your misuse or modifications; (ii) failures of Third-Party Providers; (iii) loss of profits, revenue, goodwill, or indirect/consequential losses; (iv) AI outputs (per 8.5).
9.4 Cap. Halio’s aggregate liability in any 12-month period is capped at the Fees paid by you in the preceding 12 months.
9.5 Non-Excludable Liability. Nothing limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded or limited by law.
10.1 Term & Renewal. Subscriptions auto-renew per your plan unless cancelled.
10.2 Your Cancellation. You may cancel at any time. No further payments will be taken after cancellation. Your plan remains active until the end of the current billing period (monthly or annual). Refunds for unused periods are not ordinarily offered, except where required by law. If you delete your account, access ends immediately and associated data is deleted per clause 6.6.
10.3 Our Suspension/Termination. We may suspend or terminate immediately if you breach the Agreement (including non-payment or AUP breach).
10.4 Post-Termination. Data export within 30 days; backups may persist up to 90 days (clause 6.6).
If you are a consumer, you may have statutory rights that cannot be excluded. Nothing in this Agreement affects those rights, including any rights under the Consumer Rights Act 2015 and Consumer Contracts Regulations 2013.
We may update the Policies and these Terms to reflect operational, legal, or security needs. Material changes will be notified in-app or by email. Continued use after the effective date constitutes acceptance.
This Agreement is governed by the laws of England and Wales. The parties submit to the exclusive jurisdiction of the courts of England.
No waiver is effective unless in writing. If any provision is invalid, the remainder remains in force. Neither party is liable for delay caused by events beyond reasonable control. You may not assign without our consent; we may assign to an affiliate or in connection with a merger or sale of assets.
Last updated: November 2025
This Privacy Policy explains how Plus M3 Ltd (trading as Halio, “we”, “us”, “our”) collects, uses, and protects personal data across the Halio platform (the “Platform”).
This Policy applies to all users of our services, including those accessing Halio directly or through a white-labelled version provided by a Licensee.
By using the Halio Platform, either directly or through a Licensee, you agree to this Privacy Policy.
We collect log data automatically from your device when you access the Platform, which may include:
When you register or subscribe, we may collect:
We collect information generated through your use of the Platform, such as:
If you contact us for support, we may collect communications, chat logs, and related metadata.
We process your personal data under the following legal bases:
We collect, store, and process data to:
We may share personal data with third parties such as:
White-Label Licensees: If you access Halio through a Licensee, the Licensee may also act as a Data Controller. Your personal data may be processed by both Halio (as Processor) and the Licensee (as Controller).
Personal data may be transferred outside the UK or EEA. Where this occurs, we ensure compliance with UK GDPR through safeguards such as:
Under UK GDPR, you may:
To exercise these rights, contact us at support@halio.ai.
We implement industry-standard technical and organisational measures, including:
In the event of a personal data breach, we will notify affected users and relevant authorities in accordance with legal requirements.
We use cookies and similar technologies to collect usage data and enhance user experience. Please see our Cookie Policy for details.
If Halio undergoes a merger, acquisition, or sale of assets, personal data may be transferred to the acquiring party. Such use will remain consistent with this Privacy Policy.
Our services are not intended for individuals under 18. We do not knowingly collect children’s personal data. If we become aware we have collected such data, we will delete it promptly.
We retain data for as long as necessary to fulfil the purposes outlined above, or to comply with legal obligations.
Where you use Halio’s AI features or compliance checker, your inputs are processed for generating outputs or compliance suggestions. Results are indicative only.
You remain solely responsible for ensuring compliance with regulatory, legal, and company requirements. Neither AI features nor the compliance checker guarantee accuracy or compliance.
We may update this Policy from time to time. Material changes will be communicated in-app or by email. Continued use of the Platform constitutes acceptance.
For questions about this Policy or your rights, contact: 📧 support@halio.ai
Last updated: November 2025
This Cookie Policy explains how cookies and similar technologies may be used when you access or interact with the Halio app (the “Platform”).
Halio does not directly use cookies within the app. However, certain third-party providers integrated into the Platform may use cookies to support their services.
By using the Platform, you consent to the use of cookies by those third-party providers as described in this Policy.
Cookies are small text files placed on your device (computer, smartphone, or tablet) when a service is accessed. They are commonly used to:
Halio itself does not set cookies in the app.
However, when using certain features, third-party providers may place cookies. Examples include:
These cookies are set and controlled by the third-party providers, not Halio.
You should refer to the policies of these third parties for more details about how they use cookies:
We recommend reviewing these policies for full details on how they use cookies.
You can manage or disable cookies via your device or browser settings. Disabling cookies may affect some third-party features and integrations within the Platform.
We may update this Policy from time to time to reflect changes in our practices, third-party providers, or legal requirements. Updates will be posted in-app or via our website.
For questions about this Cookie Policy, contact us at: 📧 support@halio.ai
Last updated: November 2025
1.1 All content available on the Halio platform, including text, graphics, logos, images, software, video, and audio materials, is the property of Halio or its third-party licensors and is protected by copyright, trademark, and other intellectual property laws.
1.2 Users (including White-Label Licensees and their end users) may not use, reproduce, modify, distribute, or display any Halio or third-party content without prior written permission, except as expressly permitted within the functionality of the Platform.
2.1 Users are responsible for ensuring that any content they upload, share, or generate on the Platform does not infringe the copyright or other intellectual property rights of third parties.
2.2 By submitting User Content to the Platform, you represent and warrant that you own or have the necessary rights, licences, and permissions to share such content.
2.3 By submitting User Content, you grant Halio a non-exclusive, royalty-free, worldwide licence to use, host, display, and distribute such content within the Platform, solely for the purpose of delivering and supporting the Platform.
3.1 If you believe content on the Platform infringes your copyright, you may submit a written notice to Halio’s designated copyright agent at support@halio.ai. Your notice must include:
3.2 Halio will respond to valid notices by promptly removing or disabling access to the infringing material and notifying the user responsible.
4.1 If your content is removed due to a copyright complaint and you believe it is not infringing, you may submit a counter-notice to support@halio.ai.
4.2 A valid counter-notice must include:
4.3 Halio may restore removed content at its discretion, if legally appropriate.
5.1 Halio reserves the right to disable or terminate accounts of users who are repeat infringers. A user may be deemed a “repeat infringer” if they are found to have uploaded infringing content on multiple occasions.
5.2 Termination may include disabling accounts, blocking access to the Platform, or taking other enforcement measures.
Halio reserves all rights not expressly granted under this Policy.
Last updated: November 2025
At Halio, protecting your personal data is a priority. This Data Protection Policy explains how we, as a Data Processor, handle personal data on behalf of our customers, including direct customers and Licensees offering a white-labelled version of the Halio platform.
This Policy ensures compliance with UK data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
By creating an account on the Halio Platform, either directly or through a Licensee, you agree to this Policy.
Halio acts as a Data Processor, processing personal data only on documented instructions from the Controller and in compliance with this Policy.
Halio will process personal data only for purposes necessary to provide and support the Platform, and only in accordance with applicable data protection laws.
The Controller instructs Halio to process personal data as necessary to:
Halio implements technical and organisational measures to ensure the confidentiality, integrity, and availability of personal data, including:
Controllers are responsible for handling Data Subject requests (DSRs). These include:
Halio will provide reasonable assistance to Controllers in fulfilling these rights.
In the event of a breach, Halio will notify the Controller without undue delay and provide:
Halio will cooperate fully with the Controller to investigate and, where required, notify supervisory authorities and affected Data Subjects.
Where data is transferred outside the UK or EEA, Halio ensures compliance with GDPR requirements through:
Halio will provide documentation demonstrating compliance with this Policy. Controllers or their auditors may conduct audits, subject to:
This Policy is governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the English courts.
Halio treats all personal data processed on behalf of Controllers as confidential. This obligation continues after termination of the Agreement.
Halio will assist Controllers in conducting DPIAs, where required under Article 35 UK GDPR, for high-risk processing activities involving the Platform.
Halio may update this Policy from time to time to reflect changes in law or processing practices. Controllers will be notified of material changes.
For any questions about this Policy or data protection practices, contact: 📧 support@halio.ai
Last updated: November 2025
1.1 Licensed Content refers to content (including but not limited to images, graphics, text, videos, and data) provided by third-party licensors and made available on the Halio Platform.
1.2 Licensed Content may include material sourced from third-party providers such as Pexels, Visual Capitalist, Thomas Lelievre, Event Registry, IMG.LY, and other stock or data libraries, subject to change.
1.3 Licensed Content remains the intellectual property of the original licensors and is subject to their individual licensing terms.
2.1 Subject to these Terms, Halio grants you a non-exclusive, limited licence to use Licensed Content solely within the Platform, for purposes directly related to the Platform’s functionality, such as:
2.2 Licensed Content may be modified within the scope of the Platform’s features, provided such modification does not violate the rights of the licensor or applicable law.
2.3 Licensed Content is for use within the Platform only, unless the applicable licensor terms explicitly allow off-platform use.
3.1 Licensed Content must not be:
3.2 You must not remove, alter, or obscure any copyright or attribution notices included with Licensed Content.
4.1 Some third-party licensors may require attribution when using their content. Where this is the case, the Platform will indicate the attribution requirements at the point of use.
4.2 If attribution is required, you agree to provide proper credit in the form and manner specified by the licensor.
5.1 Halio reserves the right to remove or restrict access to Licensed Content at any time if:
5.2 Upon termination of access, you must immediately cease using the affected Licensed Content and remove it from any scheduled or draft posts.
You agree to indemnify and hold Halio harmless from any claims, damages, or expenses arising out of your misuse of Licensed Content, including failure to comply with third-party licence terms or attribution requirements.
7.1 Halio makes Licensed Content available for convenience but does not guarantee its accuracy, suitability, or fitness for a particular purpose.
7.2 Licensed Content is provided “as is” and is subject to availability and licensor restrictions outside of Halio’s control.
These Licensed Content Terms are governed by the laws of England and Wales. Any disputes will be resolved under the exclusive jurisdiction of the English courts.
Last updated: November 2025
This Policy explains how Halio uses artificial intelligence (“AI”) features within the Platform, including but not limited to content generation, caption drafting, recommendations, and compliance checking.
The Policy also sets out your responsibilities when using AI tools and makes clear that Halio is not responsible for the outputs of AI features.
When you use AI features, the text or data you input (your “prompts”) are processed temporarily to generate an output.
Halio’s AI features are powered by external providers (e.g., OpenAI via API). These providers act as subprocessors and process your prompts strictly for inference. They do not retain or reuse your data for model training.
All AI interactions occur in a secure environment:
4.1 Review and Verification
AI outputs are assistive only. You are solely responsible for reviewing, editing, and approving outputs before using them.
4.2 Compliance Obligations
You must ensure all outputs comply with:
4.3 Prohibited Inputs
You must not use AI features to generate unlawful, discriminatory, infringing, misleading, or harmful content.
4.4 Compliance Checker Disclaimer
Where Halio provides an AI-powered compliance checker tool, results are indicative only. The tool may not detect all issues. It is your responsibility to ensure content is fully compliant with regulatory and company requirements.
5.1 No Professional Advice
AI outputs do not constitute legal, financial, tax, investment, medical, or regulatory advice.
5.2 Accuracy and Originality
Halio does not guarantee that outputs will be accurate, original, non-infringing, or suitable for any particular purpose.
5.3 Assistive Use Only
AI features are intended to assist, not replace, human judgment.
6.1 No Liability
To the fullest extent permitted by law, Halio shall have no liability for AI prompts, instructions, outputs, or your reliance on them.
6.2 User Indemnity
You will indemnify and hold Halio harmless against losses, liabilities, damages, and expenses arising from:
AI providers, models, and outputs may change at any time. Halio may update this Policy to reflect changes in law, technology, or operational practice.
If you have questions about this Policy, contact us at:
📧 support@halio.ai
Last updated: November 2025
Halio will use reasonable efforts to ensure that the Platform is available 99.9% of the time each calendar month, excluding:
If Halio fails to meet the Availability target, users may claim service credits as follows:
Conditions:
Exclusive Remedy: Service credits are your sole and exclusive remedy for failure to meet availability commitments.
Halio provides support during business hours:
Response targets:
The SLA does not apply to interruptions caused by:
Halio reserves the right to suspend or terminate services for users who:
Halio may update this SLA from time to time to reflect operational changes, improvements, or compliance requirements. Users will be notified of material changes.
For SLA-related queries or to submit a claim, contact: 📧 support@halio.ai
Last updated: November 2025
This Acceptable Use Policy applies to all users of the Halio Platform, including:
Licensees are responsible for ensuring that their End Users comply with this AUP.
When using the Platform, you must not engage in any of the following:
If you access Halio through a Licensee, the Licensee is primarily responsible for enforcing this AUP with its End Users.
Halio reserves the right to suspend or terminate access for any user or Licensee found in violation of this AUP.
If you become aware of a violation, report it promptly to Halio at support@halio.ai.
Halio may update this AUP from time to time. Material changes will be communicated in-app or via email. Continued use of the Platform constitutes acceptance.
For any questions about this Policy, contact: 📧 support@halio.ai
